Marketing Services

Viral Marketing

At K & K Houston, we create a viral marketing campaign that actually goes “viral”. Unlike other viral marketing companies that only create the viral videos, we actually get your campaign off the ground from start to finish. Offering you a full package with many benefits.

Concept

We create and promote concepts that are suited to your individual goals and demographic. All our campaigns are evaluated on a case-by-case basis and custom tailored to the needs of your product, service, or brand. Once a concept has been pitched, approved, and budgeted, we will begin the campaign development process.

Pre-Production

Pre-Production involves a wide array of tasks required to start your campaign off in the most effective way possible. During this time we lay out our strategic plan for you. This strategy is one of the most important parts of the campaign as it follows the course of how we will deploy your viral content.

Production

After the concept is approved and pre-production is complete, we begin creating it! This is done in many ways depending on what has been agreed upon. These forms may take shape as a Viral Video, Viral Widget, Viral Game, Viral Blog, Website, and even Social Outlets such as Facebook and Myspace.

Distribution

K & K Houston will not only design and produce your campaign, we will aggressively promote it across our network of pertinent viral sites. We don't just hope your ads goes viral, we make it happen. We make you "Become Infectious". We rely on our experience in search engine marketing to help get your video, website, widget, blog, or other online media seen by a wide, highly-targeted audiences. A successful viral campaign delivers strong results in terms of branding and making sure people know who you are.

What can a Viral marketing campaign do for you?

You have many options when it comes to promoting your business. Online marketing gives you the power to reach a vast numbers of Internet users while targeting your ads to their search and browsing patterns, ensuring the right person is seeing your message at the right time. A viral campaign(word of mouth advertising) is one of the best tools to use in your marketing campaign to reach millions of potential customers worldwide.

"Viral" refers to a method of advertising that relies on people to facilitate its message. In Web terms, this refers to sharing a video, game, widget, blog, news article, pictures, or website in hopes that online visitors will respond favorably and pass along your content to someone
else. With the increase of information available today, Internet users,
especially the younger age groups, have become wary of the many traditional advertising strategies. Giving your audience entertainment instead of a sales pitch is one of the best strategies for getting your name out there and converting it into sales.

A viral campaign is a valuable addition to any pay-per-click campaign.
By allowing your audience to be directly involved and interact with your brand creates brand awareness by engaging your audience and allowing them to participate, cost-effective. You're not simply selling a product, you're sharing your ideas. This is why viral marketing appeals to both businesses and consumers.

Pay-Per-Click (PPC) Campaign Setup and Management:

Why use a PPC management company?

There are several good reasons for using a professional PPC management company like K & K Houston:

We offer qualified professionals to run your campaign, making it perform better, increase you ROI (Return on Investment) and deliver the most bang for your buck. The increased ROI from a well set up campaign will increase your sales and visibility.
Setup and Managing a PPC properly takes time. Some campaigns need monitoring at least daily, and K & K Houston guarantees we will keep your campaign on track. Whether you’re releasing a new product or service, or simply looking to increase your sales, K & K Houston has the experience and talent to keep your online presence focused for maximum efficiency.
Our skill levels are up to date. PPC providers are continually changing in a very dynamic manner, and we strive to stay on top of these changes.
Useful management information. We will produce regular summary reports (not just standard campaign data), highlighting any major issues, which we can use to improve other areas of your overall Internet Marketing campaign.

Green Marketing

More and more businesses are integrating environmental thinking, responsibility and sustainability into their operations in a way that produces business value. As more companies begin to embrace these changes, they are beginning to realize that becoming a greener company takes more than simply calling itself green. Becoming greener requires a commitment that is focused primarily on the internal actions of the business. The business must then make a significant effort to help customers become more environmentally friendly, before reaching out to involve communities and society.

At K & K Houston, we believe being environmentally friendly is the right thing to do. We host our websites on a system that uses 100% renewable energy from wind power. We recycle and use recycled paper products in our offices, and we encourage our staff to use public transportation and carpools when commuting to and from work. We offer an extensive amount of experience in green and Eco-friendly marketing for green and Eco-friendly companies.

So whether you are an organic, green, or Eco-friendly business, let us help you spread the word about your product or service and know that you are using a company that prides itself on reducing its own carbon footprint as well as helping our customers reduce theirs.

Be precise. Claims of "eco-friendliness" should be specific and should quantify a product or service's environmental impact.
Be relevant. Show a clear connection between the product or service and the environment -- explain that a hybrid car, for example, emits less pollution.
Be a resource. Offer additional information for consumers on issues raised by a marketing message.
Be consistent. Avoid contradictory signals, such as images that conflict with precise facts contained in marketing materials.
Be realistic. Don't cast a product or service as perfectly green. A message providing context, describing a product as a "work in progress"
toward environmental ideals, is more credible.